Services

Focused WordPress engineering, technical leadership, and consulting for teams that need expertise they can rely on.

I work with agencies, product companies, and startups as a senior engineer, technical lead, and consultant. Engagements range from short-term code audits to long-running embedded development.

Custom plugins, themes, and architecture

WordPress Development

From greenfield plugin development to complex WooCommerce extensions, I build robust, maintainable WordPress solutions that scale with your business.

  • Custom plugin development & maintenance
  • Theme development (classic & block themes)
  • WooCommerce customisation & extensions
  • REST API integrations
  • Code review & refactoring

Lead your team to deliver better software

Technical Leadership

With experience leading development teams at agencies and product companies, I can embed as a technical lead, architect solutions, and raise engineering standards.

  • Technical architecture & planning
  • Team management & mentoring
  • Code review & quality assurance
  • Agile process setup
  • Project estimation & roadmapping

Speed up your WordPress site measurably

Performance Optimisation

Performance is a business problem. I audit, diagnose, and implement performance improvements that move Core Web Vitals scores and directly impact conversion.

  • Core Web Vitals audit & remediation
  • Caching strategy (object, page, CDN)
  • Database query optimisation
  • Image & asset pipeline
  • Server configuration review

Connect your WordPress to anything

API & Integrations

I design and implement reliable API integrations between WordPress and third-party services — payment gateways, CRMs, ERPs, marketing platforms, and custom data sources.

  • REST API design & implementation
  • Third-party API integrations
  • Webhook systems
  • Data sync pipelines
  • Authentication & security

Put AI to work inside your WordPress stack

AI Integration & Automation

I bring AI into real development and content workflows — setting up Claude Code for your team with a tailored CLAUDE.md and custom skills, building MCP servers that expose your WordPress data to AI agents, and wiring LLM APIs into plugins and editorial tooling.

  • Claude Code setup (CLAUDE.md, custom skills, agents)
  • Custom MCP servers for WordPress & internal APIs
  • LLM API integrations in plugins & themes
  • AI-assisted content & SEO workflows
  • Team enablement & guardrails

Expert second opinion on your codebase

Consulting & Code Audit

Bring me in to audit an existing codebase, assess a vendor's work, or get strategic advice on your WordPress architecture before committing to a direction.

  • Codebase security & quality audit
  • Architecture review
  • Technology selection
  • Vendor code assessment
  • Written technical report

Process

How I work

01

Discovery

We talk through your project goals, constraints, and technical context.

02

Scoping

I estimate the work, define milestones, and agree on a communication cadence.

03

Delivery

I build, test, and report progress throughout. No surprises.

04

Handoff

Clean code, documentation, and knowledge transfer so your team owns the result.

Not sure what you need?

Start with a conversation. I'll help you figure out the right scope and approach for your situation. Currently taking on new projects — short audits or longer embedded work, remote-first and timezone-flexible.

Get in Touch About Me